THE BUTCHER’S CELLAR
A WINE THAT TAPS INTO A PREVALENT GLOBAL CONSUMER INSIGHT & NEED
THE CHALLENGE
How do we leverage the fact that the #1 wine occasion is with food?
The category talks to pairings but no one was owning it loud and proud, because ultimately you can spend hours on preparing food just to F$ck it up at the table.
OUR APPROACH
Partnership with Australia's biggest BBQ festival, Meatstock, and leading Butcher, Brett Laws, to create an engagement driven brand with the ecosystem at the epicenter. Plus, an exclusive brand partnership with leading retailer & Australian Butcher Team Sponsorship at the World Butcher’s Challenge.
our role
Brand Concept, Packaging, Brand Strategy, Brand Toolkit, Launch Campaign, Website, Digital Strategy, Content Development, Partnership Management
The result
$500,000 retail value sold in the first 6 months.
Content driving organic reach of +2.2M views on Facebook and Instagram
