NOT GUILTY
ZERO ALCOHOL. 100% FUN
THE CHALLENGE
Choosing non-alcoholic options usually means a compromise – it’s either ‘soft drinks’ with flavour or bland wine options that stick out like a sore thumb. We need to disrupt in the NOLO wine category with a full flavoured, zero-alcohol wine option.
OUR APPROACH
“The Sober Curious” consumers want to feel part of the celebrations but are looking for guilt free drinks on their own terms, with no stigma attached!
OUR role
Brand Concept, Packaging, Brand Strategy, Brand Toolkits, Launch Campaign, Website, Digital Strategy, Content Development
the solution
A range of wines that you don’t need to hide behind – zero alcohol, 100% fun. They’re so good, you will think they are the real deal.
Now available across the UK (ASDA, Tesco & Morrisons) and Australia (Coles) in Wine and RTD formats
The result
#6 Non-Alc Wine in the UK, already gaining 3% market share
