JAMESON
ARRIVE LIKE A LOCAL
THE CHALLENGE
The challenge was to create a campaign to personalise experiences to boost omnichannel engagement, foster brand loyalty, and understand traveller preferences throughout their journey.
OUR APPROACH
In partnership with local agencies in Ireland, leverage web3 technology to create a web app to provide travellers with exclusive, digitally integrated experiences, incentivising engagement from pre-trip online touchpoints to in-person airport shopping.
our role
Partnership Management, Campaign & Comms Development, Digital Strategy & Development
The result
The pilot project enhanced the connection between pre-travel online interactions and in-store experiences.
1.5 million unique users reached.
The trial hit all key performance indicators
Now launching globally
