THE CHALLENGE

92 Proof was tasked to identify a cultural platform that could bring “Stir Creativity” to life, drive liquid to lips and strengthen brand consideration. 

OUR APPROACH

A partnership with Vivid Sydney, an event focused on creativity, innovation, and technology, transforming Sydney for 23 days and nights into a hub of immersive experiences. We created a first-of-its-kind multi-sensory brand experience at Vivid Sydney, integrating immersive visuals, soundscapes, and digital engagement to pioneer a standout brand presence in and around the festival.

WHAT WE DID?

We commissioned Elliott Routledge, renowned artist to create the House of Bombay bar, an immersive space blending vibrant visuals, and the unique flavours of Bombay Sapphire. This multi-sensory experience captivated festival-goers, integrating live acts, digital engagement, and artistic collaborations to elevate brand engagement and create unforgettable memories

This extended to a content and digital execution to engage audiences’ nation-wide to scale reach and capture invaluable guest data.