THE CHALLENGE

Inject new life into the wine category to drive the recruitment of younger drinkers.

OUR APPROACH

Create an authentic yet unpretentious wine brand with the leading Italian Comedy Troupe, Sooshi Mango, that honours traditions in a modern way. From concept, packaging, strategy through to launch and activation, we ditched the norms to deliver a fresh, engaging consumer experience.

OUR ROLE

Brand Concept, Packaging, Brand Strategy, Comms Development, Content Production, Activation, Partnership Management