JAMES SQUIRE
ON PACK CAMPAIGN
THE CHALLENGE
Stand out in the crowded Australian beer market, revitalise interest in One Fifty Lashes Beer, and solidify the Golden Shovel as an iconic and recognisable brand icon.
the solution
We launched a national on-pack promotion incorporating gamification to find the Golden Shovel, offering instant prizes with every purchase of a specially marked case. Consumers could win cash prizes and instant rewards like Uber Eats and Good Food vouchers, boosting immediate consumer engagement and driving product purchase.
our role
Campaign Concept, Comms & Creative, Retail Store Co-ordination, Website Development, Prize Fulfillment, Campaign Management
The result
High consumer engagement
Significant increase in product purchases
Introduced the Golden Shovel as a purposeful and key icon in a James Squire campaign, setting the stage for it to become an iconic and recognisable symbol for the brand.
